Although not made from earth, the name TERRiA is rock solid and has been adopted (less the Firma of course) as the new name for the group of carriers formerly known as the 'G9' (or should I say the G8).
The consortium is made up from Optus, AAPT, iiNet, Internode, Primus, Macquarie Telecom, SOUL and TransACT with the the ninth member 'PowerTel' now owned by AAPT, and to avoid further discrepencies down the track, it makes timely sense that the group come up with the new name of TERRiA.
Michael Egan recently announced the new name, which is a contraction of 'Terra Australis', and said that it also phonetically the same as a terrier which eludes to tenacity and energy. TERRiA also took the opportunity by saying they will develop a structurally separated model, however, had not yet responded to the current version of the NBN RFP.
"We ...like the fact that it's phonetically the same as terrier which hints at the energy and tenacity which will be needed to win the best communication outcome. In a word it sums up both our determination and the scale of the National Broadband Network with the commitment of coverage across the land."
source: itwire